Full package web templates include several additional things, useful for business purposes - like matching, stylized business cards, different pop-ups showing the main features of your company, numerous and assorted banners for advertising your company.
Full package web templates and full package flash templates (mainly flash animated) don't include script/programming features as many people think. The word "Full" in this case means that the template includes a complete set of linked content pages referring to the menu buttons (i.e. 10 buttons - 10 content pages).
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